Visiting Bitis and Reconnecting with My “Childhood”!

The 41-year journey of building and development, Bitis is proud of being a “Vietnamese Shoe Brand” – “Nurturing Vietnamese Feet,” not just a company, but a name that has been closely tied to the socio-economic development of Vietnam since the 1980s. It has become “top of mind” for most Vietnamese people of the early 8x and 9x generations.

*** My childhood grew up with Bitis shoes.

• Starting the school year, having a pair of Bitis was a must.

• Wearing Bitis to school was a source of pride.

• The fear of losing my Bitis before the summer.

30 years later, seeing firsthand the production lines, technologies, and the people who have kept the soul of Bitis alive for 41 years, I find myself reflecting deeply.
*** As I grow older, will I continue to walk with Bitis?

I hope that Bitis will maintain its market share and position in the hearts of young Vietnamese, women, middle-aged Vietnamese women, and Vietnamese children, through its diverse product lines.