News
“Visiting a Successful Business: CHOLIMEX – The Journey of Creating Flavors”
THE JOURNEY OF CREATING “THE FLAVOR OF HAPPINESS”
For a brand, when it reaches the milestone of over three decades, the stories to tell are not just about business challenges but also the philosophy that has shaped the company’s culture.
SAHABOX is truly fortunate to have had the opportunity to visit and listen to the current CEO, Mr. Diệp Nam Hải, share the achievements and challenges of the company, along with a tour of the production process behind a bottle of Cholimex chili sauce, as part of a trip with the Young Entrepreneurs Associations of Lam Dong and Ho Chi Minh City.
It was a familiar feeling, mixed with pride, because of the spirit of “Vietnamese people prioritize using Vietnamese products.”
From Cholimex Chili Sauce…
In June 2019, Cholimex Food celebrated its 36th anniversary. Over more than three decades, many stories have been created to build this brand.
From 1983-1985, Cholimex Food’s journey began with its first chili sauce bottles, tailored to the tastes of Vietnamese consumers. However, production was still rudimentary, with manual equipment such as stone grinders and hand-filled bottles, so there was no major breakthrough in the market at that time.
From 1992 to 1999, the Cholimex chili sauce of the 90s followed a strict production process, with technical guidance from renowned and respected chili sauce and ketchup experts in the food processing industry. This allowed the company to increase its chili sauce production capacity from a few thousand bottles per day to approximately 30,000 bottles per day, beginning large-scale exports to countries like Russia, Poland, and Ukraine.
…To the Vibrant Flavors of Cholimex Food
In 2009, the company focused on industrialization, with a nearly 4-hectare factory built in Vĩnh Lộc Industrial Park, ushering in a new period of development. Since then, Cholimex Food has rebranded with its distinctive red color and the slogan “The Flavor of Life,” ensuring its presence on the kitchen shelves of every Vietnamese household.
Tin tức liên quan
The importance of the packaging for the brand
Packaging – Brand platform Packaging is not merely a physical layer around the product, but [...]
Selecting High-Quality Rigid Boxes for Luxury Perfume Packaging
The selection of standard hard box for perfume products plays an indispensable role in protecting [...]
Guide to Designing and Printing Beautiful Cosmetic Boxes
When you’re in the cosmetics industry, product quality and design are paramount — and the [...]
A Double Blessing: Launching Our New Factory and Welcoming a New Shareholder
July 28, 2023 – Sahabox Officially Opens Its New Factory at 72/10 Nguyen Anh Thu [...]
The 8th Buon Ma Thuot Coffee Festival – The Global Coffee Destination
Buon Ma Thuot, a land rich in Vietnamese coffee culture, annually welcomes a special event [...]
E-Printing – Printing & Packaging Machinery Expo
In November 2022, Sahabox, together with partners in the same industry, took a 6-day, 5-night [...]
“Names of Different Types of Boxes” – Part 2
The Yin-Yang box has a lid, a base, and an inner part. However, the base [...]
Lid Box – The Secret to Getting a Good Deal with Suppliers – Part 1
[...]