Bringing Sahabox Closer to the French Market

As part of the Vietnam Goods Week in France, a trade promotion seminar and business networking event was held at the Paris Chamber of Commerce and Industry. The event, organized by the Trade Promotion Department of the Ministry of Industry and Trade, in coordination with the Trade Office of the Vietnamese Embassy in France, the Paris Chamber of Commerce and Industry, and the Ho Chi Minh City Trade and Investment Promotion Center, attracted over 30 Vietnamese businesses and many French partners.

When working with French business professionals, it’s important to note the following three key factors:

1. Language Barrier: Although many people speak English, French is often preferred in negotiations. Having an interpreter for initial meetings will be helpful unless you are sure they speak fluent English. For long-term success, having a team member who knows French, even at a basic level, will ensure smoother communication.
2. Buyer Profiles: Buyers in France receive numerous proposals, so your offer needs to be creative and aligned with their specific needs. They are often busy, especially during trade shows or negotiations with suppliers. Be persistent, as no response doesn’t necessarily mean rejection.
3. Distribution Costs: Consider the costs and logistics of distribution, as these directly impact your competitiveness in the French market.

====> I wonder if, when working with anyone, in any country—especially those where English is spoken as a second language—the three factors above are very practical, realistic, and useful.

Acknowledgements: From the meeting with the Trade Attaché in France, I would like to express my sincere thanks for the support and valuable market insights shared by His Excellency the Ambassador and the officials in France.

Here are some photos of Sahabox at the event: